Entrepreneur Interview – Jennifer Bernstein

Jennifer Bernstein is a former full-time college English professor. Over the past twenty years, Jennifer has served on admissions and hiring committees, worked as an academic advisor to gifted freshmen and sophomores at a groundbreaking honors college, successfully mentored hundreds of students from a wide range of majors and backgrounds, and provided extensive support to undergraduates applying for prestigious scholarships, internships, and graduate schools.


Interview Q & A

1. What is your business/Business Name?  What does your business do? 

Jennifer Bernstein

Jennifer Bernstein

I’m the founder and president of Get Yourself Into College, Inc. I help students in 8th – 12th grade transform the overwhelming college preparation and application process into a meaningful, exciting and empowering experience.  

2. Why did you get into this field?  What opportunities did you see? 

I left my position as a full-time college English professor because I wanted to devote myself more exclusively to mentoring young people. I loved my teaching and research, but ultimately mentoring was what mattered most to me and was what made the biggest difference in my students’ lives. I saw that I could take all the expertise that I’d developed through my twenty years in higher education—as a professor, a literary scholar, a mentor, a member of an admissions committee — and use it to help students transform their high school experience and excel in the college admissions process. 

3. What have been your biggest challenges? 

My biggest challenge has been learning how to effectively delegate. I work directly with all of the students in my comprehensive Get Yourself Into College™ program. I don’t secretly outsource any of that work to editors. I now have an amazing virtual assistant who handles an increasing amount of my administrative work as well as some technical projects. I also have a web developer, graphic designer, accountant, and bookkeeper. Now I’m starting to delegate in my personal life by hiring a regular housekeeper. I’d love to have a personal chef four days a week. With this kind of support, I can give more to my students and spent more quality time with my family. 

4. What has been your greatest reward?

I don’t think that I’ve experienced my greatest reward. When I read this question, I was reminded of one of my favorite parts of Krista Tippett’s interview with Fatemeh Keshavarz. Keshavarz describes how Rumi “reminds us that the destination is the journey itself. There isn’t a point where you say, `OK, I’m here, I’ve reached, I’m done. . . .’ In the incompleteness of that, the need to move forward is inherent in that incompleteness, in the process of going forward you make yourself better and better.”

5. If you could change something, what would it be? 

I would love for all motivated high school students to have access to high-quality, customized and ongoing mentoring that helps them discover and tap into their potential, stretch past their limitations, and make their dreams a reality.

6. If you could give a new entrepreneur advice, what would it be? 

Don’t feel like you have to have everything figured out ahead of time. If you have a clear, well-formed intention and take regular action that’s in alignment with it, things will usually fall into place.  

7. Social Media.  Yay or Nay?  

Absolutely!  I love Twitter and Google+.  I don’t post every day (or even every week), but I have connected with some amazing people through these social media platforms.  

8. How do you market your products? 

I don’t spend a lot of time engaged in what might be considered traditional marketing. Instead, I focus on providing great free content on my blog and YouTube channel. I started doing this because I wanted to make some of my advice on college admissions available for free to all students. However, it turns out that many of the families who hire me have first discovered me through my blog posts or videos. It’s pretty cool. I don’t feel like I’m selling at all!

9. Is your business a service or a product?  If you are a product, how do you handle production?

A large part of my business is service oriented, but I have created a fully developed online program that guides students through the college application process. Because it’s an online program, I can easily update it and don’t have to deal with traditional production issues.  

10. What is unique about your business?

I think one of the things that makes me unique is that I have experience on all sides of the table. I’ve been on an admissions committee, created my own successful application packages (which have earned over $60,000 in funding from institutions like the University of Notre Dame’s Center for Philosophy of Religion, the National Endowment for the Humanities, and the Jewish Foundation for the Education of Women), and worked as a professional editor.  

11. How can people get in touch with you?  What’s your website/Contact information?

Come visit me at www.getyourselfintocollege.com. That’s where you can get free access to “What Really Matters to Admissions Officers (and Why):  Surprising Facts About What You Need to Be Doing in 9th, 10th, 11th, and 12th Grade.” 

Permanent link to this article: http://leadershipgirl.com/entrepreneur-interview-jennifer-bernstein/

Social Media Marketing and Why You Should Use It

~by Robbyn Hodgs~

Social Media Marketing (SMM) is, by definition, a means of marketing yourself or your brand by using the various social media platforms available. If accurate marketing strategies are utilized, your brand or product could be reached by thousands, if not millions, of people.
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Social Media Marketing

Learning where to market, how to market, and whom to market to on social media is a must, and can be met with these simple steps:

1. Figure Out Your Target Audience.

Your target, or niche, audience is the group of people you are trying to draw to your brand. With whom does your brand relate? Is it geared towards the 18-25 age group or the 45-60? Men or women? Large corporations or small businesses? Answering these questions gives you a great start in finding your ideal client or customer.

2. Where Does Your Ideal Client/Customer Hang Out?

You figured out your target market, but now you have to figure out where this target market hangs out. If Facebook seems to be where the age group of your target audience hangs out, you may want to put a bit more effort into marketing your brand using that platform. The preferred hangout could be Twitter, LinkedIn, or even Google+. Researching various groups on each social media site or even conducting a quick survey could help you locate your target audience. Wherever it is, find it and use it.

3. How to Market Your Brand.

Once you have decided on a platform (or a few platforms), you can start marketing. How you market your brand is up to you. You can create a Facebook page for your brand for people to like and follow. Join groups and start networking on Facebook or LinkedIn. You can also create tweets with links to your website or product site.

Everyone with a brand or product should use social media marketing to push it to the next level. There are so many networking opportunities presented on social media platforms, and networking is a must if your brand or product is ever going to get off the ground. Now that you know the basics of SMM, you can start presenting yourself and your brand as an established business and reach more people than you could have ever dreamed.

Robbyn Hodgs

Robbyn Hodgs

Meet the Author: Robbyn Hodgs,V.A.

Robbyn is a Virtual Assistant and the owner of Robbyn Hodgs, V.A. She specializes in Social Media, Writing and Administrative Services, but her skills don’t stop there. Robbyn’s outgoing, driven attitude will help you get things done, which will help your business get back on top where it belongs! 

Robbyn Hodgs, V.A. – Virtual Assistant Services

Permanent link to this article: http://leadershipgirl.com/social-media-marketing-and-why-you-should-use-it/

Working Mom Interview – Sherri Knight

Sherri Knight is a working mom of a 12 year old daughter and two dogs, and is a devoted wife. She currently juggles her home life, her career in the Childcare industry, and a part-time job as a Pure Romance consultant. This keeps her quite busy, but she wouldn’t have it any other way.

Interview Q & A

 

1. Do you stay at home, work at home, or work-outside the home?

Sherri Knight

Sherri Knight

I spent the first four years as an at-home-mom, but I currently work outside of the home.

2. How many kids do you have?  

I have one beautiful 12 year old daughter named Jordyne.

3. What’s your go-to dinner during the week? Do you care to share a recipe?       

My go to dinner is baked spaghetti that my hubby makes with ground turkey, sausage and pepperoni! Absolutely delicious!!!

4. What are your best tips for staying sane?

This may sound cliche, but God! I attend worship service on a regular basis so that I can stay focused. He has also blessed me with a husband who doesn’t mind helping me in any way possible!

5. What are your favorite tools for time/household management?

I am a major planner and darn good multi-tasker. I use a calendar to keep organized with my many meetings, parties, school functions and date nights. And best of all… my daughter won’t let me forget ANYTHING!!!

6. Do you have pets?  If so, what kind?

I have two dogs; one is a 49 pound black and white Boarder Collie/ Lab mix, and the other is a 3 pound shitzu/poodle mix. They play together like best friends!

7. What are your hobbies?  

I enjoy being creative any chance that I get. I love decorating cakes, designing wreaths, creative writing, and reading self-help books.

8. What’s on your bucket list?

I would like to go indoor skydiving, visit California and Texas, and learn to ride a horse.

9. If you work, what do you do?  How did you decide?

I currently work in the childcare industry, and I am also a Pure Romance consultant on the side. I have a BA in Psychology, and after I graduated I began working as a Pre-K teacher. From there I have been everything from a Childcare Director to a Camp Director. I love it! 

10. If you work, what’s the most rewarding part about it?

It’s very rewarding to be part of a child’s life as they learn and grow. It melts my heart for a child to meet major milestones and to be there to witness it.

11. If you could choose any career, what would it be?

I am working on a Masters in Marriage and Family Therapy, and would love to work with Families in any capacity.

12. If you could tell your younger self something, what would it be?

Listen to the wisdom of your elders! We may not always agree, but often times they have made mistakes for us. By taking heed, we can save ourselves a lot of unnecessary trouble.

 

Permanent link to this article: http://leadershipgirl.com/working-mom-interview-sherri-knight/

How to Overcome Your Fears

~by Donya Zimmerman~

Do you sometimes have doubts and fears about yourself or your business? How do you overcome your fears?

The past week has not been the best week for me because I allowed doubt and fear to take over my mind and my thoughts. I did fine the prior week because I was very active and productive. But, then this past week I lost the drive and desire to want to work on my business. I don’t know what hit me, but I just wanted to stay in bed all day. I was like this for several days until this past Saturday. I kept thinking about everything I didn’t have, and comparing myself to other female business owners I knew. I just felt like a failure because I was not at the same level as some of my business colleagues.

But then on Saturday, God tapped me on my head and told me to wake up. He let me know that He did not bring me this far to see me give up and fail. God let me know that I am as good as anyone else, and that I have gifts and talents no one else has. I have a story to share; how can I share that story with others if I’m being lazy? How can I inspire others when I am moping in bed?

Some of you may be going through something similar, but remember God is with you. He can get you through it. No matter what, do not give up, because God has not given up on you.

 

Meet the Author: Donya Zimmerman

Donya Zimmerman

Donya Zimmerman

Donya Zimmerman is a business consultant, mediator, and legal professional with over ten years of experience. Donya is also a public speaker and aspiring author. 

She is owner of Family & Community Mediation and Business Consulting (FACMBC) and Powerful Biz Woman (subsidiary of FACMBC), both of which are based in Baltimore, MD.

Services provided by FACMBC:  Mediation and Conflict Resolution Services; Business Registration Assistance; Business Plan Drafting Assistance; Business Certification Assistance; and Business Organization Assistance. 

If you are thinking about starting your own small business or non-profit organization, do not hesitate to contact me because I can show you how to do so.

For more information about Donya:

Permanent link to this article: http://leadershipgirl.com/how-to-overcome-your-fears/

What’s Your Reason?

~by Haley Gray~


It has been my experience that for most people who start a business, they do it for a reason. There is some driving force for them which nudges them to step out and start a business, and go through all of the work that it entails. For me, I am a multi-passionate entrepreneur, and also a Girl Scout leader. In each case, I have found that my reason for getting involved in these activities has been to make a difference in people’s lives. How I got there in each case is a different story.

Extension of You Home Care

Senior Home Care is one of those industries that has a very mixed reputation. There are some phenomenal providers out there, and there are some rather dubious players as well. I got to see the good, bad and ugly of the industry when I was taking care of my parents.  Since my mom had Multiple Sclerosis (MS), and my Dad had Parkinson’s, I had plenty of opportunities, over the course of almost 6 years, to observe various home care agencies up close and personal. I decided to drive change in the industry, as a result of those experiences, and am now the founder and CEO of Extension of You Home Care. It is something that I literally felt called to do, and I can’t say that I regret it at all. We are making a difference in the lives of our clients and our caregivers every day.

Girl Scout Leader

Too many times girls are told to sit down, shut up, and be good girls. As I was growing up, there was certainly the expectation that girls would be silent and not heard. When the opportunity arose for me to help out with my oldest daughter’s Daisy troop in Kindergarten, I reluctantly entered into the fray, deciding that I’d do it for perhaps a year or two, because I knew what a great experience I had in Brownies growing up, and how many opportunities I had as a result. 

Fast forward a few years, and I’m still a Girl Scout leader. I’ve had the opportunity to work with girls, and learn a lot of really cool business skills through the Girl Scout Cookie program. The leadership opportunities, as well as the challenges that we put in front of the girls to grow and stretch, are phenomenal. We are encouraging the girls to sit up, roar, and show the world what they can do. We grow them into leaders and influencers.

Leadership Girl

When I was attending Duke University, 10% of my class was women. I would look around the workplace at  my previous employer, and many times, when there were senior technical people, and managers in the room, there would be 20 people present. I was frequently the only woman in there. So, I started doing some digging. Women make up about 50% of the population. Yet, we only make up 5% of entrepreneurs. Why is that? I see women jumping into selling all sorts of things, like make-up, housewares, and more. They spend many hours of their lives peddling these items, yet they never achieve financial independence. To me, those facts are alarming. I see it time and again though. In doing a lot of studying, I’ve learned that true financial independence comes through being an entrepreneur and leader.  Having a job, and being paid by someone else isn’t going to give women the flexibility that they need to comfortably raise their families, and it also isn’t going to give them the income dollars that they need. I recognized a skill gap, and I’ve been working on educating women, and supporting and empowering them to become entrepreneurs and leaders in their industries. That’s why I created Leadership Girl. To make a difference in lives.

never-stop-dreaming-red-partsMy Reason

I have started to realize that my reason and purpose is to enable people to achieve their best, to get what they need. Everything that I’m involved in is focused on enabling that purpose. I think it is who I am at a cellular level, and I’m enjoying being able to follow that mission and reason.

What about you?  What are your reasons?  What is your mission?  Have you found that mission yet?

 

Meet the Author: Haley Gray

Haley Gray Head Shot

Haley Gray

As founder and owner of Leadership Girl, Haley Gray offers Business Coaching, support and resources to entrepreneurs. Whether you want to get a new business off the ground, or expand an existing business, Haley can assist you.

To learn more about Leadership Girl’s Business Coaching Services, please visit our Services Offered page: http://leadershipgirl.com/services-offered/

To Contact Haley:

Permanent link to this article: http://leadershipgirl.com/whats-your-reason/

Entrepreneur Interview – Silva Mirzoian

After having hit rock bottom, both personally and financially, Silva Mirzoian has reinvented herself, and has become the leading expert in helping others to jumpstart their personal and professional lives. She is an author, entrepreneur, lifestyle developer, transformational trainer, and creator.

Silva Mirzoian

Silva Mirzoian


Interview Q & A

1. What is your business/Business Name?  What does your business do?

I have a business called Jump-start Your Life, and another called Silva the Genie. I also started a foundation called Gang of Hope.

Jumpstart Your Life helps clients transform their lives by connecting their talents, gifts and abilities so they can create a new business or increase profits for their existing business.

With Silva the Genie, I’ve created inspirational and educational talking dolls for young girls. These dolls are dedicated to encouraging little girls around the world to build their self-esteem.

2. Why did you get into this field?  What opportunities did you see?

After success in real estate, I felt I wanted something more in life. I started by launching my foundation, which led to the businesses I now have. Initially I didn’t have the intention of starting a business. My intention was to give back to the community – the more you give, the more you get.

When I started empowering women from shelters to become financially independent, they began asking me for my book, but at that point, I hadn’t written one, though I eventually did write a book. From this experience, I saw there was a void, a niche that needed filling.

3. What have been your biggest challenges? 

My biggest challenge was that I had never published a book, and had never been a speaker. I wasn’t sure how to get started; I had to figure out how to do all this. I learned so much along the way, so now I can teach others, and I work with them to cultivate their inner talents. Once you focus on what you want to achieve, the universe brings you opportunities. Then it’s up to you to make it all happen.

4. What has been your greatest reward?

To see someone go from a helpless, hopeless position, and then after going through my training, see them transformed and full of life. It is so rewarding to be able to help them put it all together.

5. If you could change something, what would it be?

I am fine with my businesses; and I was able to learn from any mistakes I’ve made. But I feel so strongly that life skills should be taught at schools, and that is what I’d like to change. This is a critical skill that is lacking in so many children today, and should be part of every school curriculum.

6. If you could give a new entrepreneur advice, what would it be?

Trust your instincts and think bigger than you’re thinking right now.

7. Social Media.  Yay or Nay?

Yes, to a point. Just don’t get addicted to it.

8. How do you market your products?

In order of what I find to be most effective, I market my products using these 3 strategies: Word of mouth, Networking, Social Media.

9. Is your business a service or a product?  If you are a product, how do you handle production? 

Both. My one-on-one and online training is a service. My books, ebooks and Genie Dolls are products.

My books are published locally. For my dolls, I am the designer, and I have them manufactured both locally and overseas.

10. What is unique about your business?

My Genie Dolls are one of a kind. There is nothing like this anywhere in the world. Its about planting the seeds for success.

With my Training, I speak from the heart. My training is inspirational rather than motivational – I want people to learn, and to be motivated to take action from the inside, rather than from the outside.

11. Sell me your product/service.

Genie Dolls: If you had a choice to give your daughter a doll who just sits there, or one who inspires her and encourages her to build her self-esteem, which would you choose?

Training: If you had to invest a small amount in a course, that in less than 90 days can show you how you can transform your life and increase your income by at least 35% by releasing hidden talents within you, would you do it?

12. How can people get in touch with you?  What’s your website/Contact information?

People can go to any of my websites and contact me via email, Facebook or Twitter:

Silva the Genie

Silva the Genie

Permanent link to this article: http://leadershipgirl.com/entrepreneur-interview-silva-mirzoian/

10 Bodacious Ideas for Passive Income Streams

~by Haley Gray~

Looking for passive income ideas? People often think that making money is incredibly hard to do. I think that it requires a shift in mindset, and also some ingenuity.

Really, you have to create something, or sell something that someone else would like to buy. There are so many ways that you can do that, and one of the simplest is to create a website, and sell a product that people are willing to spend their money on. It really is that simple.  Create a service or business that others want to pay for. It can be quite simple, or utterly elaborate.

Here are 10 Passive Income ideas to get your creative juices flowing:

  1. The Weekly Family Meal Planner and Grocery List:  You can make a list of recipes, and include the shopping list, which will allow people to shop for their groceries, and have their entire weekly meals planned out.
  2. stockvault-cooked-peppers147978Monthly Cook/Freeze Recipes for the crock pot, including a grocery list, so that all of a family’s meal preparation is done for the month in one day, except for dropping a bag from the freezer into the crock pot each day. 
  3. Develop a monthly exercise plan, with diagrams, checklists and videos. 
  4. Develop an eye make-up tutorial, for various kinds of eye make-up. Show how to obtain different looks with different tools. Include photos, videos and stencils for obtaining this result. Other options could be eyebrows, cheeks, skin care, and more.
  5. Monthly maintenance checklist for your home, and how to do each piece of maintenance with a video. 
  6. Photography courses
  7. Software Courses that teach how to use various types of software, like Adobe.
  8. 10576-colorful-birthday-balloons-isolated-on-a-white-background-pvParty in a box – Pick a birthday party theme, and include instructions for how to make each of the decorations, with videos, and lots of beautiful pictures.
  9. Build your email list course. Develop a course that teaches people how to build their email lists using Facebook advertising, how to write copy, give examples of what works, and what doesn’t.
  10. Develop a how-to course for LinkedIn that shows someone how to get started, find contacts, and how to use it for business purposes to find employees, market your business, and find your ideal client. 

I could go on and on here, but the only real limit is your imagination. You truly can build so many different products, market them, and make a decent income from them. 

Meet the Author: Haley Gray

Haley Gray Head Shot

Haley Gray

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As founder and owner of Leadership Girl, Haley Gray offers Business Coaching, support and resources to entrepreneurs. Whether you want to get a new business off the ground, or expand an existing business, Haley can assist you.

To learn more about Leadership Girl’s Business Coaching Services, please visit our Services Offered page: http://leadershipgirl.com/services-offered/

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To Contact Haley:

Contact Form: http://leadershipgirl.com/who-is-leadership-girl/contact/

Facebook Page: https://www.facebook.com/Leadershipgirl

LinkedIn: https://www.linkedin.com/in/haleygray

Permanent link to this article: http://leadershipgirl.com/10-bodacious-ideas-for-passive-income-streams/

Start Your Morning Like a Wellness Pro

~by Natalia Levey~


How many of us take mornings for granted? We robotically go through the motions, groggy and tired. For those of us who are guilty of this, it’s time to start our mornings like a Wellness Pro.


I have a confession to make – I am not a morning person. But having a great morning routine has helped me to actually look forward to waking up. Now I always start my day with a sun salutation, and setting a clear positive intention for the day!

In search of the ULTIMATE MORNING ROUTINE,
I surveyed over 100 wellness professionals, and here are the top 7 results:

1. Warm Lemon Water

The secret is out! Health coaches understand the importance of hydrating their bodies. The majority of coaches start their day with a big glass of warm lemon water.  For extra flavor and health benefits, try adding ginger, honey, cayenne, and apple cider vinegar.  

2. Meditation

Quiet the mind, and the soul will speak. Wellness professionals recommend taking at least ten minutes each morning to meditate. Finding your inner peace and balance will help you feel prepared for the demanding day ahead. Go ahead, give it a try!

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3. Yoga, Morning exercise 

Get up and get moving! Whether it’s yoga’s signature morning sun salutation, or a quick walk around the neighborhood, there’s no better way to get your body moving and kick that metabolism in gear.

4. Morning Mantra, Intention, Affirmation

Here are some examples: “This is going to be my best day ever”; “The decisions I make today will help my company grow and prosper”;  “I am a part of an amazing team”, and so on. Focusing on the positive first thing in the morning will help keep cortisol levels low.

5. Coffee

Coffee is the guilty pleasure of many, and has been a subject of a lot research and controversy among scientists and nutritionists. In relatively low doses, such as 250 milligrams, caffeine has been shown to stimulate alertness, improved sense of well-being, happiness, energy, sociability, and improved mental performance. Caffeine can kick start a better mood. [Source: http://www.ncbi.nlm.nih.gov ]

6. Green Smoothie

What an awesome way to get all the benefits of beautiful veggies into one refreshing drink! There are so many delicious recipes – find what works for your taste buds.

7. Journaling

Morning Pages: Write 3 pages of anything that pops in your head. Learn more at Julia Cameron’s website: http://juliacameronlive.com/basic-tools/morning-pages/ 


You can experience tremendous benefits from incorporating just one or all of these morning “musts” to prepare yourself for the most productive workday ever!
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Meet the Author: Natalia Levey

Natalia Levey

Natalia Levey

As a professional chef, certified health coach and a member of the American Association of Nutritional Consultants, Natalia Levey works with individuals and groups to help them reach their optimum health, obtain more energy and improve their relationship with food.

Natalia is the founder of Healthy Intent – www.healthy-intent.com

She loves dogs, science, organization and sports. 

Permanent link to this article: http://leadershipgirl.com/start-your-morning-like-a-wellness-pro/

How to Take Advantage of National Small Business Week

This week is National Small Business Week! There are over 28 million small businesses in our great nation, each one built from the ground up with blood, sweat, devotion and passion. It is a fantastic week to take some time to reach out to fellow entrepreneurs, be it in your market of business, or many others.

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Even if you can’t make it to Washington, D.C. to join in on the big show, there are many things you can do in your town, or even from home, to experience this week.

1. Newsletter – National Small Business Week Edition. A special edition newsletter is a fantastic way to bring interest in the week to your followers, but it also brings interest back to your organization!  Advertise some great deals you have going on for the week, toss in some great tips for enjoying NSBW, and bring more people to you.

2. Participate in Local Events or Host Your Own.  Take a look and see if there are any NSBW events going on in your area. If not, why not start one of your own? An event could bring new potential clients to your business, and it’s an amazing way to show off your skills as a business owner. What feels better than teaching others what you know, and learning more about people in your market?

3.Lead Campaigns.  This week is the perfect time to start a new campaign for people who will be coming in interested in your company, due to learning more about you from NSBW. This campaign would need to attract your customers into returning not just this week, but in the months that follow. The more you nourish your leads, the more they will keep coming back and become stronger leads.

4.Appreciate and Thank the Customers You Have.  You work hard as an entrepreneur to grow and build a business that your clients can rely on and come back to over and over again. We wouldn’t have this amazing week celebrating small businesses if it were not for the many customers and the support of Small Businesses around our nation – including your clients! Why not take a moment to send a thank you email to your current consumers, a quick note to say you’re thinking of them, or even offer a great discount on your services in honor of them! It’s a great idea to show your clients how much you respect and appreciate them.

 

How do you plan on taking better advantage of customers for National Small Business Week?

 

Haley Gray

Haley Gray

Meet the Author: Haley Gray

As founder and owner of Leadership Girl, Haley Gray offers Business Coaching, support and resources to entrepreneurs. Whether you want to get a new business off the ground, or expand an existing business, Haley can assist you.

To learn more about Leadership Girl’s Business Coaching Services, please visit our Services Offered page: http://leadershipgirl.com/services-offered/

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To Contact Haley:

Permanent link to this article: http://leadershipgirl.com/how-to-take-advantage-of-national-small-business-week/

Entrepreneur Interview – Felicia Goldwire

Felicia Goldwire is the owner of Deluxe Virtual Assistance.  Her company provides social media management, email marketing and administrative support to busy business owners.  In her free time, you can find her cruising the highways and byways on her 2015 Harley Davidson Street Glide.

Interview Q & A

 

Felicia Goldwire

Felicia Goldwire

1. What is your business/Business Name?  What does your business do?

I’m the proud owner of a virtual assistant business called Deluxe Virtual Assistance. I help busy business owners with their social media management, email marketing and administrative needs so they can focus on growing and sustaining their businesses.

2. Why did you get into this field?  What opportunities did you see?

It was a natural progression. I have over 25 years of administrative assistance, so I parlayed that into virtual assistance. I saw A LOT of business owners who have more tasks than time on their hands, so I decided to use my skills and experience to help them and build my business.

3. What have been your biggest challenges? 

My biggest challenge has been juggling the demands of a business with having a life outside of that – work/life balance.

4. What has been your greatest reward?

I was speaking to a client the other day and she complimented me on how much time I am saving her with the work that I do for her. The time I’m saving her allows her to focus on building her business and doing work she truly enjoys. That compliment is the cornerstone of my business and one of the reasons I started it.

5. If you could change something, what would it be?

I’ve wanted my own business since I was a kid, so I wish I would have started much earlier in my life.

6. If you could give a new entrepreneur advice, what would it be?

Being an entrepreneur is hard work and you may not see results right away, but don’t lose heart, keep going!

7. Social Media.  Yay or Nay?

Definitely Yay! I got clients from social media.

8. How do you market your products?

In-person networking, Facebook Groups, my website. I also plan to buy an ad on Facebook to see how they work, and if it works.

9. Is your business a service or a product?  If you are a product, how do you handle production? 

Service

10. What is unique about your business?

I started my business at the age of 50, so I have a lot of professional and life experience under my belt. 

11. Sell me your product/service.

Are you a solopreneur, small business owner or non-profit struggling with managing all those annoying but necessary tasks? Do you get frustrated with the amount of time you spend handling emails, internet research, list-building, social media management, setting up systems, formatting documents and spreadsheets? If I’ve described you, don’t worry, I can help!  You started your business so you could spend time doing what you LOVE. I started Deluxe Virtual Assistance because I love helping you. I take care of all your administrative, social media and email marketing needs so you can focus on what you do best – building your business.

12. How can people get in touch with you?  What’s your website/Contact information? 

*I’m currently re-vamping my Facebook page.

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